How to develop the new situation of induction cooker industry

Nowadays, the kitchen industry has fallen into a recession under the background. It is not only difficult to recruit employees, but also has a good salary and higher costs, but it still has a huge development prospect and potential. There is no doubt about the market. So, how to meet this broad development prospect and tap the potential consumer market, commercial induction cooker manufacturers should know well. Whether it is to adopt the brand strategy, develop the whole house customization market, or enter the e-commerce channel, commercial induction cooker manufacturers need to constantly deepen the market means in order to win a better tomorrow!

1. Build a brand and have a firm user group

Despite the bad market environment, some brand enterprises and enterprises in the domestic market grew very fast last year. Now it is much more difficult to be a brand than in the early years. Therefore, commercial induction cooker manufacturers still need to build their own brands: in terms of product R & D, they should be suitable for the current consumer groups to innovate, not necessarily “tall”, not necessarily the development idea of big brands, nor do they advertise wantonly in the media. This simple and crude way of building a brand is out of date. Affinity commercial induction cooker manufacturers only need to have their own “fan group”, which can be recognized by people in a market segment and work intensively in a more subdivided market.

2.Kitchen engineering customization market is developing rapidly

At the same time, there are also some new growth points that deserve the excitement of commercial induction cooker manufacturers. For example, the kitchen engineering customization market is developing rapidly. Under this consumption trend, people’s consumption concept has changed, and personalized needs have been paid more and more attention. In recent years, many commercial induction cooker manufacturers have also begun to intervene in this area. The kitchen utensils made at the decoration site can not do well in technology and environmental protection. Through the whole house customization, there are good production equipment in the factory, and the technology and environmental protection are also better. The decoration site is only installed, which also reduces the decoration time of consumers. Of course, for commercial induction cooker manufacturers, to intervene in kitchen engineering customization, they need to deal with designers, the input of factory production equipment should be more intelligent, and customization needs accurate data control.

3. E-commerce is a great growth point in the future

In addition, under the new consumption trend, commercial induction cooker manufacturers should also constantly explore the sales model. E-commerce is a great growth point in the future. According to the prediction of China e-commerce research center, by 2015, the e-commerce scale of kitchen building materials products in China will reach 205 billion, of which the online shopping scale will increase by 249% and the online shopping rate will reach 17.5%. However, at present, Chinese commercial induction cooker manufacturers have no particularly successful enterprises in e-commerce, lack of leaders, and e-commerce talents are still relatively weak. Commercial induction cooker manufacturers need to be fully prepared to enter e-commerce.

4. Get rid of Internet impetuosity and focus on products for commercial induction cooker manufacturers

With the development of the new era, the Internet has penetrated into people’s lives. The success of Alibaba and jd.com has made some commercial induction cooker manufacturers more and more impetuous, shifting the core of entity enterprises and paying attention to Internet e-commerce, but not product quality. As an entity enterprise and a strong foundation for national development, we should focus on product innovation and technological innovation, and strive to improve the national industrial foundation. In the user-centered Internet era, meeting all the needs of users seems to be the secret of success that enterprises often talk about. Similarly, commercial induction cooker manufacturers also begin to meet consumer demand more. As everyone knows, some enterprises have lost their “original heart” and the foundation of the brand because they blindly cater to consumers. The “craftsman spirit” is a powerful tool to reconcile the contradiction between enterprise development and consumer demand.

5. Craftsman spirit is the “delicacy” of the times

At the moment of the “fast” era, careful carving seems to have been unable to keep up with the pace of the times? However, if we take a closer look at the core words of Internet thinking: word of mouth, perfection, etc., it is not difficult to find that in fact, affinity commercial induction cooker manufacturers pursue perfection and perfection of their products, highlighting the “craftsman spirit”, which does not violate the Internet spirit, but is just the missing delicacy under the background of this new era, This is especially true for commercial induction cooker manufacturers.

6. Craftsman spirit can bring a higher user experience

Craftsmen are people who persist in the present, creatively solve problems with practical actions, focus on every detail of their work, and strive to create perfect products. Only under the careful carving of craftsmen can it be possible to produce a product with accurate and vivid details, and it can also become a masterpiece handed down from generation to generation. If commercial induction cooker manufacturers do not have “craftsman spirit”, it is likely that the negligence of a detail can easily break down a brand building.

To avoid such an embarrassing situation, commercial induction cooker manufacturers are required to “carve” and “carve” in conception, production, design, channel and other aspects. You know, affinity commercial induction cooker brands develop rapidly and continuously expand the market through this series of details, which requires hotel kitchen equipment to pay attention to process, standardization and specialization, Invest 1% more, maybe you can get more user experience.

7. It is necessary to get rid of the Internet “anxiety disorder”

There is no doubt that under the influence of the general environment and situation, it is impossible for commercial induction cooker manufacturers to remain indifferent in the face of the rapidly changing era. This is indeed a choice of going ahead or going back. However, it is in this period when everything can happen that the “craftsman spirit” has more real significance. It allows commercial induction cooker manufacturers to calm down from anxiety in the blind market competition for profits, understand where the problem solving way is, and guide commercial induction cooker manufacturers how to move forward in the next step. Therefore, in a sense, “craftsman spirit” is a kind of self-confidence and faith in the cause of commercial induction cooker manufacturers.